The Restaurant Press Kit - What it is and why you need itYou want the media to publish favorable articles and broadcast positive stories about your restaurant, so it makes sense that you should do everything you can to make it easy for reporters to gather all the information they need. Your secret weapon? The press kit. A restaurant press kit, which is also called a media kit, is a printed and/or online packet of information that helps reporters write accurate stories. Simply put, the restaurant press kit is like a resume for your company. It contains a collection of company information and articles designed to inform the media, investors, potential clients and others. Your restaurant press kit should grab the reader's attention, make a lasting impression and stimulate interest – such as moving a reporter to write a story. Restaurant press kits aren't just for Fortune 500 companies. Whether you are a start-up restaurant a franchise – no matter how large or small your company is - you need a press kit. Media kits help reporters save time and improve accuracy because all the information they need is right there in one place. Sometimes, when reporters are on deadline, they will copy paragraphs, articles and press releases you have prepared word for word – which reinforces the value and importance of a thorough press kit. Media kits also show that you are media savvy and understand how the news game is played. And they can be used for more than just media relations. You can incorporate them as marketing materials to share with potential guests and customers.
What's in a Restaurant Press Kit? There are many items that can go into a press or media kit, depending on the situation, the audience or the use. After all, press kits can be used for potential investors, franchisees, vendors and other business associates as well as for the media. A press kit should be comprehensive, but that does not mean every promotional item or piece of marketing collateral ever produced by a restaurant should not be included. Be respective of your readers’ time and include information that is current and most relevant to them.
Getting your restaurant press kit noticed is the key to publicity. Remember, getting attention is important not only with audiences, but also with editors. Online press kits are growing in popularity because of their accessibility and cost-effectiveness. Your press kit does not have to be fancy. Those requesting media kits just want information – not glitz. Just be sure the restaurant press kit is thorough and includes items that will help make a reporter’s job easier when writing about your restaurant. |
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